Handcrafted Visual Identities

Visual identity creation is one of my favorite tasks, with the seemingly simple challenge of creating a look that matches a company’s brand. Hilton Advisory was a new financial advice firm formed by two experts in their field who already had personal brands. For them, I crafted three distinct options highlighting each of their main aspects: expertise, bold strategy, and forward-thinking goals. While I believe the top option is the strongest, they chose the middle option since they wanted to emphasize their bold visions. The final logo, as well as a few pieces from the finalized Visual Identity Guide, are included below.